Our brand mascots - the mysterious Wizart and his chaotic pet Owlbert - have become a core part of our visual identity. You’ve probably seen them floating across your feed in animations, memes, and GIFs. But what started as a fun internal concept quickly evolved into one of our most powerful branding tools.

Mascots aren’t just for sports teams and cereal boxes anymore. They’ve become one of the most powerful tools in branding — especially in a world of short attention spans, algorithm-driven feeds, and businesses that all look the same. If your brand has a strong personality but struggles to express it — or if you want to create a stronger connection with your audience — a mascot might be your most underrated growth asset.

How we helped top Web3 products explain complex ideas, go viral, and drive results — with scroll-stopping motion videos.