For months, the same question has been circling creative spaces: “Will AI replace artists?” The short answer? No. The longer answer? AI won’t replace artists - but artists who know how to use AI will absolutely replace the ones who don’t. Let’s break it down.

Every great animation starts with a storyboard — but getting from a rough idea to a polished, scroll-stopping video takes more than drawing. For our client AAA, we took their concept and built it step by step, making sure the final piece didn’t just look good — it moved with purpose. Here’s how it came together:

In the social media world where you have less than 3 seconds to catch someone’s attention, short-form animations are one of the most powerful branding tools you can use. They’re fast. They’re fun. And they make your brand impossible to forget. In this article, we’ll break down why short-form 2D mascot animations work so well, and show real examples of how brands use them to boost recognition, engagement, and reach.

Our brand mascots - the mysterious Wizart and his chaotic pet Owlbert - have become a core part of our visual identity. You’ve probably seen them floating across your feed in animations, memes, and GIFs. But what started as a fun internal concept quickly evolved into one of our most powerful branding tools.

Mascots aren’t just for sports teams and cereal boxes anymore. They’ve become one of the most powerful tools in branding — especially in a world of short attention spans, algorithm-driven feeds, and businesses that all look the same. If your brand has a strong personality but struggles to express it — or if you want to create a stronger connection with your audience — a mascot might be your most underrated growth asset.

How we helped top Web3 products explain complex ideas, go viral, and drive results — with scroll-stopping motion videos.

How We Helped WinX Build a Brand That Moves

When we started working with Kumo, it was still pre-mint — but the mission was crystal clear: Become the standout IP on SUI. From day one, we teamed up to make that vision real — and the results have been nothing short of wild.