Introduction

Our brand mascots - the mysterious Wizart and his chaotic pet Owlbert - have become a core part of our visual identity. You’ve probably seen them floating across your feed in animations, memes, and GIFs. But what started as a fun internal concept quickly evolved into one of our most powerful branding tools.

The Power of a Mascot-Driven Brand

In an era of short attention spans and infinite scrolling, consistency and memorability are everything. That’s exactly what a mascot delivers.

Here’s why having a mascot matters:

• Instant brand recognition – Mascots create a unique visual identity that’s hard to forget.

• Emotional connection – They help audiences connect with your brand on a personal level.

• Content adaptability – Mascots work across static images, short videos, GIFs, memes, and even games.

• Scalability – One well-designed character can fuel hundreds of content pieces.

• Community building – Mascots make it easier to build a fandom around your product or service.
  
  

A Look Inside: The Making of the WizArt Mascots

We approached the creation of our Wizart and Owlbert the same way we would for any top-tier client:

✅Turnarounds for precision

✅Pose sheets for expressiveness

✅Custom color palettes and render guidelines

✅ Facial expressions for storytelling

✅ Animations, memes, and tons of GIFs

🎨 Custom Artworks

🪄 Custom Stickers

😂 Custom Memes

🎞️ Branded Animations

🎬 Motion Videos

🖼️ GIFs

Our mascots are characters with personality.

• The Wizard: Calm, cool, a little chaotic. Always one magic spoon away from something epic.

• The Owl: Savage, expressive, and slightly unhinged. Think less “wise old bird” and more “angry gremlin with wings.”

Together, they became the face of our brand and turned our studio into a character-driven powerhouse.

Hundreds of Animated Assets and Memorable Moments

We didn’t stop at just a few drawings.

We’ve created hundreds of animations, memes, and branded GIFs featuring our mascots - and we publish new ones constantly across X, Instagram, Telegram, and GIPHY.

Every time someone shares one of our assets, it reinforces our brand presence.
Every time a client laughs at a GIF or comments on a reel, we’re top of mind.

This is how animation builds memory.

And it’s why so many clients come to us asking:“Can you build us something like that too?”

Proof It Works: Results from Our Mascot-Driven Content

We’re not just talking theory - we have the numbers to back it up.

In June, for example, our short-form animated content and GIFs drove explosive visibility and engagement across multiple platforms:

YouTube Shorts

• 464,888 total views

• 887+ watch hours

• 388 new subscribers

• That’s a 36–38% growth compared to the previous month - driven mostly by consistent, mascot-led animated content.

GIPHY

• 79.2 million total GIF & sticker views

• Across just 276 uploads

• Averaging over 2.6 million views per day

These aren’t just vanity metrics.
Every view is another brand impression. Every animation is a shareable moment. Every GIF is a digital ambassador for WizArt.

This is what scalable content looks like when it's built on strong characters.

Why Clients Hire Us for Mascot Design

From Web3 protocols to SaaS products and global brands, we’ve helped dozens of companies create mascots that are strategic.

What you get with us:

• A custom mascot that reflects your brand’s values and voice

• Animation-ready designs

• A full suite of assets: turnarounds, poses, expressions, and content packs

• GIFs and animations for social media

• Visual consistency across every platform

Ready to Become Unforgettable?

If you want to build a brand that actually sticks in people’s minds -
A brand that scroll-stoppers can’t ignore -
And a brand people want to interact with…

Then you don’t just need a logo.

You need a mascot.

Let’s create one that’s uniquely yours.

👉Reach out through our contact page to bring your brand to life.