Kumo The IP
Mar 25, 2025
Introduction
When we started working with Kumo, it was still pre-mint — but the mission was crystal clear:
Become the standout IP on SUI.
From day one, we teamed up to make that vision real — and the results have been nothing short of wild.
Here’s how it all unfolded 👇
The Challenge
Kumo wasn’t just launching a collection — they were building a brand.
They needed:
✅ A consistent animation style to define the Kumo universe
✅ A content engine that could scale with their explosive growth
✅ Viral moments that could anchor the brand’s presence on X and beyond
✅ A team to bring all of that to life… fast
Our Process
1️⃣ Pre-Mint Partnership
We joined forces before launch, aligning on a single goal: build the next great digital IP on SUI.
From character motion tests to early storytelling concepts, we shaped how Kumo would move — and feel — across platforms.
2️⃣ Viral Launch Content
Post-mint, we launched an animation that didn’t just look good — it hit.
🚀 Over 150K views
🔥 Retweeted by the official SUI account
📧 Drove 40K+ email signups for the Kumo plushie presale (yes, they sold out)
3️⃣ Long-Term Momentum
It didn’t stop there.
Across dozens of animations and videos:
Multiple X posts racked up viral-level engagement
We helped push their Giphy presence past 200M+ views — with only 500 uploads
And the consistency? Built on a clear creative foundation we helped shape and scale.
4️⃣ Full Animation Support
From meme loops to cinematic cuts, we handled everything animation-wise.
Visual tone, pacing, structure, storyboards — all covered.
The Kumo team gave us space to push ideas and full trust to execute — a creative dream scenario.
Final Thoughts
Kumo is what happens when vision meets execution — and when a brand is built in motion from day one.
They’ve become a force on SUI. And we’re just getting started.
Want to turn your IP into a viral powerhouse?
