Introduction

When WinX approached us, they didn’t just want a logo or a mascot — they wanted an entire brand identity that could live, breathe, and move across their fast-growing platform and social channels.

Here’s how we brought it to life.

The Challenge

WinX is a dynamic, Web3-native gaming and token platform. But their visual identity lacked personality — it needed something fun, iconic, and instantly recognizable in a crowded space.

They needed:
✅ A mascot that could represent the brand in animations and marketing
✅ A token design that felt trustworthy and gamified
✅ Site illustrations that elevated the user experience
✅ Scroll-stopping content for X and other social platforms

Our Process

1️⃣ Designing the Mascot

We explored different directions — futuristic, playful, serious.
The clear winner? Jelly Cat — a fluid, water-inspired character that matched WinX’s brand and could work across any format (site, socials, animations).

2️⃣ Rendering & Animations

Next, we fully rendered Jelly Cat and created multiple animations:

• Playful poses

• Reactions for memes

• Standalone icons and emotes
  This gave WinX a mascot they could use across all channels.

3️⃣ Token Design

We designed a full set of $WIN and platform tokens — optimized for in-game use, site UI, and marketing.

4️⃣ Web Design

We created custom site visuals and hero illustrations, integrating the mascot into the product experience.

5️⃣ Social & Video Content

Finally, we produced a full package of social assets:

• Short-form videos for X

• Mascot animations

• Scroll-stopping content for engagement and brand recognition

Final Thoughts

This project is a great example of what happens when you design for motion and adaptability from day one.

Want a mascot that sells — not just sits there?
👉 [Contact us] — let’s bring your brand to life.