Every great animation starts with a storyboard — but getting from a rough idea to a polished, scroll-stopping video takes more than drawing. For our client AAA, we took their concept and built it step by step, making sure the final piece didn’t just look good — it moved with purpose. Here’s how it came together:

In the social media world where you have less than 3 seconds to catch someone’s attention, short-form animations are one of the most powerful branding tools you can use. They’re fast. They’re fun. And they make your brand impossible to forget. In this article, we’ll break down why short-form 2D mascot animations work so well, and show real examples of how brands use them to boost recognition, engagement, and reach.

Our brand mascots - the mysterious Wizart and his chaotic pet Owlbert - have become a core part of our visual identity. You’ve probably seen them floating across your feed in animations, memes, and GIFs. But what started as a fun internal concept quickly evolved into one of our most powerful branding tools.